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Case Studies

Case Study 1 - Lead Pipeline Building

A USA based, pioneered Market Research firm with 30 plus years of standing, is well-known for its “Voice of the customer” research methodologies. In Q4 of the year 2020, when the company tried to reconnect with Prospects again, they faced a huge dent in their previously active and workable leads. They identified few reasons for the same:

Many of their prospects have moved to other locations, not serviceable by our client.Some leads went out of business or were temporarily closed.Some leads were simply holding back on new projects, as they themselves were hustling to get back onto their feet, post-covid disruptions.
Others were tight-fist and wanted to take a break from spending on Market Research services.The company collaborated with Research Leads Inc. in the hope to replenish its depleting database of prospective “Research Service Buyers”.

We worked together on a new business development strategy and focused on quarter-by-quarter solutions, and thus, were able to bring the new “Meetings” with the prospects regularly. The planning and delivery are continued for the current year as well, leading to the gradual growth of their prospect’s pipeline and their entrance in newer client markets, as per their choice.

Case Study 2 - Customized Business Development

The problem of a depleted list of active leads was faced by yet another client of ours. This client is a New York-based company, works as a Growth Strategist and Researcher, specialising in New Product Development. They are close to three decades of Market Research experience has earned them good repute and customers, but the pandemic has slowed down the normal pace of growth.

They connected with Research Leads Inc. to rebuild the lost market connections and acquire some new clients too. We assured them savings in their marketing spend, time spends over supervising and training, as being a “ready reckoner”, we have been doing consulting for MR firms, using our 25 years of expert experience.

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